Deliver tailored customer service experiences through Amazon Connect

March 22, 2022

Amazon Connect Customer Profiles, a feature integrated within Amazon Connect, enhances the customer service experience by providing contact center agents with a comprehensive and consolidated view of each customer's profile. This inclusive profile includes the most up-to-date information, enabling agents to deliver personalized customer service with ease.

By merging Amazon Connect contact history with diverse customer data from third-party applications, Customer Profiles create a unified and holistic customer profile. Configuring the aggregation of customer data from sources like Salesforce and S3 is a seamless, no-code process, simplifying the task for administrators who aim to equip agents with the relevant customer information. Administrators have the flexibility to customize data mapping to customer profiles, create user-defined data attributes, and tailor search keys within the Amazon Connect AWS console.

For more detailed information, please refer to the AWS Customer Profiles documentation.

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